I refuse to use the word “customer” to describe the people I work with. McDonald’s has customers, which means nothing long-term to me. Customers are people you help meet a specific need. Customers have choices and it’s generally about a price versus quality decision, but there’s not much of a vested interest to establish a business partnership. A “client” on the other hand, is a person who…

When we say we cracked the code, we mean we cracked the code i.e. rather than having a bunch of hypotheses, theories, tidbits from articles and a big budget, we broke down what was already working for both accounts we loved and accounts we ourselves had grown. We found similarities across all of them that must make up the secret sauce to Instagram growth success…